Project Description

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The Brief

Winsome Resources (ASX: WR1) is a Perth-based, lithium exploration company with projects in Quebec, Canada. The Company partnered with Spoke to create a plan that would strategically raise its profile and build attention around its investment offering as it embarked on an Initial Public Offering (IPO) on the Australian Securities Exchange (ASX).

Our Approach

  • An initial four-month media campaign covering pre-IPO and day one of ASX trading ‘ring-the-bell milestone’
  • Spoke deployed a team of three media and investor communications experts to deliver the project
  • Developed a customised news flow and media plan targeting trade, business and finance publications
  • Leveraged our extensive network of national and international media contacts
  • Targeted media training supported with one-on-one media interview support
  • Position Managing Director in the media as an industry expert
  • Designed customised family of marketing assets – investor presentation, factsheet and new website
  • Bespoke social media plan to increase followers and engagement
  • Custom monthly e-Newsletters to increase investor awareness
  • Create a high-quality promotional video showcasing the Company

The Results

  • Extensive national and international media exposure in more than 300 outlets, including 147 dedicated articles
  • Interview with international newswire Dow Jones resulted in a story on MarketWatch reaching 20 million
  • Interview with Australian newswire service AAP resulted in syndication across 111 outlets – Seven West Media, Canberra Times and The Daily Mail (UK)
  • Extensive WA coverage including Business News, Stockhead, The West, The Market Herald, Australian Mining Review, Perth Now and regional newspapers
  • Share price increased 75 per cent
  • More than 16m shares traded on day one
  • LinkedIn following increases almost 400% in December – significant growth in engagement and page post

Total combined reach: 57 million+

Project Details

CLIENT

Winsome Resources

PROJECT TYPE
PROJECT DATE

December 2021

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