Project Description

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The Brief

With the drastically different operating environment created by COVID-19, what was planned to be a people-attending seminar, was no longer possible and had to be re-planned. The project required Spoke to work out a plan to take a complex, yet highly innovative piece of software to market – think hospitals, government customer service centres – pretty much anywhere there is a high demand for language translation services.

Our Approach

With crowded places no longer a possibility, Spoke came up with a digital alternative that allowed the client to demonstrate the benefits of using its language interpreting software powered by Boostlingo – to introduce the software to businesses and individuals. The new plan that was devised included recording and producing a Q&A style video between Perdaman Global Services CEO Noelene Murray and Boostlingo co-founder Dieter Runge. Due to social distancing restrictions, the filming took place remotely using video conferencing software and was edited and produced off-site.

Project Details

CLIENT

Perdaman Global Services

PROJECT TYPE
THE RESULTS

Perdaman Global Services was able to educate their audience about The Perdaman Platform at a time that was pivotal to the growth of their product and service in the market, despite the limitations

A strong marketing asset was developed and produced which can be used across multiple channels in the future for introducing The Perdaman Platform and Boostlingo to potential new clients

The video was sent out to over 1,000 targeted recipients via an EDM and shared across LinkedIn and Facebook

1,000+ video views across YouTube, Facebook and LinkedIn

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