Project Description


The Brief

To raise the profile of emerging Australian software company GLX Digital, by securing global publicity regarding the investment it secured from global energy giants: Shell, Woodside and Tattarang Group.

Our Approach

Spoke developed an integrated media strategy that combined structuring two exclusives – the first for international media and the second focused on mainstream national press here in Australia. The remit saw two media statements drafted, with the first tailored for international business media including Reuters and Bloomberg, and the second a national story focused on the domestic markets. The program was managed and implemented during an intense three-week duration. Given the size of companies involved, there was a thorough and comprehensive governance process to confirm amendments and ultimately approvals on both the content and the recommended approach.

The Results

  • Bloomberg Singapore (interview exclusive re international campaign)
  • The Australian (interview exclusive re domestic campaign)
  • Global syndication – across approximately 17 publications including but not limited to: Yahoo Finance, The West Australian and WA Business News
  • Lead story of the WA Business News email – distribution of 45,000
  • Strong, new positioning of GLX Digital as a software company

Project Details


GLX Digital


July 2020

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