Project Description

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The Brief

Stepping fast toward pioneering Australia’s first commercial-scale renewable diesel project in regional WA, joint venture business FutureEnergy Australia (FEA) was on the cusp of making its Final Investment Decision (FID) on a multi-million dollar production facility. In a market saturated with news and information focused on the emergence of hydrogen and electrification, FEA needed a different outlet to communicate its unique story developing a product to help meet energy needs during the transition. Spoke was engaged to deliver a series of short films to educate the local community and key stakeholders.

Our Approach

  • Deployed a team of 4 media, videography and production specialists to oversee the delivery of pre-production, filming and postproduction
  • Conducted expert storyboarding, script writing and presentation advice to assist talent perform optimally in front of camera
  • Sought relevant permissions to film on a combination of public and private land, with contingencies put in place if circumstances led to planning changes
  • Prepared detailed schedule, shot list, day sheets and contact details to assist seamless on-ground and airborne activity during filming
  • Wrangled and managed a list of key talent, preparing them for interview and ensuring key messages were communicated
  • Established new digital mediums such as YouTube channels to help expand reach of the films once published
  • Used films to communicate to a wide range of stakeholders – investors, feedstock suppliers, offtakers, the agriculture sector, government and local community

The Results

  • Seamless planning and project management led to highly professional series produced, encompassing a 60-second teaser video and full five minute film
  • Built in animation added variety to the shot selection and brought static images to life
  • Assisted in client reaching an MOU with a major energy generator and supplier to explore project scaling around regional WA
  • Excellent participation and resharing rate among influencers, including Shire presidents, agricultural leaders, government departments and energy sector professionals
  • Added a new element to Company presentations and stakeholder engagement in line with the desired outcomes of project being used as an educational tool.

Project Details

CLIENT

FutureEnergy Australia

PROJECT TYPE
PROJECT DATE

2022

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