Project Description


The Brief

Melbourne-based EAT Group is an investment firm focused on the development of innovative agri-food businesses to add downstream value for Australian producers. That includes successful spin-out Australian Plant Proteins and emerging ultra-premium meat producer King Island Beef. Spoke assisted EAT Group to raise awareness and attract potential investment through a program of ongoing promotional activities, investor introductions and media engagement.

Our Approach

  • With a view to educating and informing investment markets, Spoke commenced an ongoing campaign to develop and enhance assets, provide regular communications to the market, identify opportunities to engage with investors and attract positive media attention
  • Spoke deployed two of its senior media and investor relations experts to deliver the project
  • Completed website redesign and content updates, developed and managed social media channels
  • Created investor presentations and a regular eNews publication to maintain audience engagement
  • Developed a series of articles to generate general market awareness, highlight investment opportunities and promote specific business interests and developments
  • Set up meetings with investors and advisors
  • Engaged business and industry journalists across broadcast, print and online media
  • Managed all media engagement activities

The Results

  • Generated extensive media exposure for Australian Plant Proteins and King Island Beef brands across Australia and internationally on multiple occasions
  • Delivered presentations that were used at international conferences and investment events
  • Facilitated ABC Landline interviews for feature pieces
  • Coverage of various investment successes with major business titles including AFR and The Australian
  • Extensive coverage across US-based food industry publications
  • Launched and grew significant audiences on various social media channels
  • Launched the highly regarded EATnews e-newsletter and provided copywriting and editing services, resulting in higher than industry-standard levels of audience engagement
  • Provided introductions and facilitated meetings with investment professionals
  • Secured presentation and panel participation opportunities at industry event

Total combined global reach: 30 million+

Project Details


EAT Group


2019 – 2020

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