Project Description

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The Brief

Catalano’s Seafood is a one of Western Australia’s premier seafood companies. The family-run business, in partnership with Auspac Financial Advisory, engaged Spoke Corporate to develop a media and publicity campaign promoting Catalano’s IPO launch and capital raising exercise to assist national expansion plans ahead of listing on the Australian Stock Exchange (ASX). Importantly, the broker team was looking to reach its investor spread requirement and needed publicity to pique the interest of investors.

Our Approach

  • An initial three-month media and publicity program was built covering the IPO build-up and official ASX ‘ringing-of-the-bell’ milestone
  • Spoke deployed a team of three media and investor relations experts to deliver the project
  • Developed a customised newsflow and media plan targeting news, business, trade, industry and peak representative organisation publications
  • Leveraged our extensive media databased of local and national contacts
  • Customised an on-site media opportunity for targeted media outlets
  • Highlight the story behind the story – the Company’s strong family history, focus on innovation and position as
    a leading WA processor, wholesaler and retailer
  • Coordinated concentrated interview and photograph opportunities and media simulation for the client

The Results

  • Extensive local and national media exposure for Catalano’s Seafood in more than 20 media outlets across business, finance, news, trade and industry outlets
  • Interview and photo shoot with The Australian, results in the lead business pic story in print edition and online, with a cross-platform potential reach of more than 5 million
  • Story in The Australian syndicated to all major News Limited websites around the country, including the Herald Sun (Melbourne), Daily Telegraph (Sydney), Courier Mail (Brisbane), The Advertiser (Adelaide) and The Mercury (Tasmania)
  • Interviews with leading business media outlets result in stories with Ausbiz, The Market Herald, Business News and Business News Australia
  • Trade coverage in publications including Food & Beverage Industry News, Australian Retailer and Food and Drink Business
  • Promotion by peak industry bodies including WAFIC and NTSC
  • Increased awareness of Company to potential investors during IPO and ahead of ASX listing

Total combined reach: 20 million+

Project Details

CLIENT

Catalano’s Seafood

PROJECT TYPE
PROJECT DATE

January 2022

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