Australian Plant Proteins was very much a pioneer in the nation’s alternative protein space, working with pulse growers to establish a downstream value-add industry and take Australian high-value, plant-based proteins to the world. Spoke was engaged to raise awareness among potential investors, suppliers and customers through a series of media campaigns tied to significant milestones.

• The initial focus was to develop and enhance marketing assets, develop key messaging and build general awareness in readiness for various targeted media campaigns
• Spoke deployed its team of media and communications experts to deliver the project
• Developed website and social media pages
• Devised content plans and articles to initially share through owned assets and related entitites, as well as set the stage for media engagement
• Positioned executive team as expert commentators on global plant protein markets and trends
• Facilitated delivery of media training to clients in remote locations
• Leveraged our extensive network of national and international finance/business and trade media journalists across TV, radio, print and online outlets
• Prepared media briefs and facilitated interviews

• Extensive national and international media exposure across Australia, North America, Europe and Asia
• TV coverage on major Australian news bulletins as well as dedicated features with ABC Landline
• Coverage of various investment rounds with major business titles including AFR and The Australian
• Extensive coverage across US-based food industry publications
• Saw successful spin-out of Australian Plant Proteins business which subsequently attracted strategic investments of more than AU$50m

Total combined global reach: 11 million+

Australian Plant Proteins

Commercial,Investor Relations,Media

December 2019