Pedal power builds brand goodwill

The Spoke team put cricket legend Steve Waugh and Blooms The Chemist Chief Operating Officer Jason Blanchard’s pedal power to the test at the national pharmacy network’s annual charity golf day in Sydney last Friday.

Showing how an event activation can bring a brand to life, Spoke set up a ‘blender bike station’ as an extension of Blooms The Chemist’s key messaging to help the #ShareGoodHealth campaign that targets local communities.

Spoke Managing Director Luke Derbyshire believes activations go a long way to gaining your audience’s buy-in.

“People really respond to hands-on tactical engagement and a smart activation allows them to get to know a brand, what it stands for and the people behind it,” said Luke.

“The smoothie activation was a point of difference at the event and was successful in getting guests talking with each other, taking photos and sharing them on social networks, and ensuring that overall, the day was one to remember.”

Held at Sydney’s Woolooware Golf Course, the day brought around 160 people from all over Australia together for 18 holes of golf followed by a sit-down lunch where guests heard from Steve Waugh and Jason Blanchard.

An impressive $55,000 was raised for Blooms The Chemist’s charity partner, Make-A-Wish Australia, which creates unforgettable experiences for seriously ill children.