Communicating? Get on the front foot

Each day we’re all being soaked in crisis updates and emails trying to help as the proverbial continues to hit the fan. We thought we’d take a moment to impart some advice to help organisations in these trying times.

Regardless of what industry you operate in, your size, location and whether you have shareholders, customers or other stakeholders, audiences always value open, honest and useful information in a crisis.


1. Be proactive

Prepare information that troubleshoots questions ahead of them coming. It simplifies procedures for you and most importantly, provides timely information to the audiences you’re engaging.


2. Keep the message simple

When there is so much ‘noise’ in the market, resist any urge to draft long emails or provide too much detail unless you are asked for it.


3. Make it relevant

Not every piece of important information matters to all audiences. So customise your message and only tell people what’s relevant in their world.


If you need any help or want to bounce some ideas off our team, this is what we do every day at Spoke. Contact Luke or Simon for a chat.